What is CPQ? CPQ products help businesses create complex quotes, which also relates to CRM CPQ. Configure, price, and quote (CPQ) is a term in the information technology industry used by businesses to describe software tools that help create complex quotes. CPQ software is used when it is necessary to produce complex configurations. For example,
Salesforce CPQ is something you don’t come up with often. The reason is simple – a name of the product doesn’t say much for a newcomer in the industry. I’ve been in CRM business for over a decade. Back in the days, in 2009, when I started my career in my parents’ business and now,